PRODUCT DEVELOPMENT: PROCESS & STAGES

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PRODUCT DEVELOPMENT

by Ivalo Nikolov and Stefan Manchev

 

#HELLO       It’s been 5 years since we created AGENTI CINEMA and we still believe that Teamwork is an essential component of effective performance and reliability of our organization.

 

Btw — this article’s about a 10 min read, so grab your favorite beverage and make yourself comfortable.

 

ONE ROLE, TWO PEOPLE

 

We were eager to find out and try a different approach.

We decided that Stefan, who’s passionate about working with people and developing their personal growth, as well as coaching, team management, organization and hiring, would take care of everything we needed to focus on internally. Generally speaking, he’d be the one responsible for the team as a whole.

Ivo, on the other hand, who prefers focusing on design work, cooperating with sIvo and marketing teams, improving design processes, and spending the rest of his time on team (and company) design promotion, would take the lead on everything external (i.e. public).

What we struck was a perfect balance that suited both our team and overall company model. Which is why we split the design team lead role between two people and allowed ourselves the opportunity to tackle more things at once while giving each other enough space to do our best. And while Stefan wound up taking an official lead as the design team’s primary point of contact, our respective responsibilities keep both of us involved equally.

by Ivalo Nikolov and Stefan Manchev

 

#HELLO       It’s been 5 years since we created AGENTI CINEMA and we still believe that Teamwork is an essential component of effective performance and reliability of our organization.

 

Btw — this article’s about a 10 min read, so grab your favorite beverage and make yourself comfortable.

 

 

THE BEGINING  (A.K.A “THE OLD WAY)

 

Like many other small design teams, we used to have a flat structure with only one person “leading” our design team. But a formal structure doesn’t make sense (unless you want to feed your ego) when you have less than five people on a team. So everyone was considered a regular designer who mostly worked on client projects. One person was given additional team responsibilities like key projects, resources, hiring, etc. and — because this person is also a co-founder of our company — they were occasionally called upon to offer company-wide management.

Unfortunately, this concept turned out to be unsustainable due to Filmmaking Industry unpredictability and demand for high speed and quality outputs

 

 

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